One brain to power yoursales floor

Trained on what you know · powered by AI and voice

Open early access

What it is

One brain. Not another tool bolted onto your stack.

Most sales software does one slice — records your calls, manages your decks, books your meetings — and leaves the knowing to you. appri.city is the knowing. Feed it your product, your pricing, your methodology, your best calls and demos, and it becomes one trained brain that answers like your strongest rep — wherever the conversation happens, in whatever language it happens in.

A form reaching into a screen that shows the same scene again, smaller, repeating inward, while a ribbon of speech runs along its arm.

How it works

Feed it. Train it. Let it work.

  1. A storm of documents, waveforms, cards and folders pouring into a funnel and leaving as one ordered ribbon.1

    Feed it

    Decks, docs, recorded calls and demos, the answers your best people give. Everything it should know.

  2. A figure touching a luminous form; where they touch, one strand changes colour and the change ripples through the whole body.2

    Train it

    It learns your product, your pricing, your voice — and what it must never say. You set the bounds; it stays inside them.

  3. A chain of small machines, a plain thread entering the first and leaving the last transformed and patterned.3

    Let it work

    In chat, on calls, in demos and follow-ups — consistently, automatically, in any language you sell in.

Who it's for

Built for everyone who carries a number.

The same brain, read differently by each person who needs it. See it by role →

You are the sales team. appri.city is the rest of it.

The reality

Until you can afford to hire, you run every demo, every discovery call, every pricing conversation yourself — and it eats 40 to 60% of your week.

With one brain

Train the brain on how you sell and it answers like you — qualifying inbound, running first calls, fielding the technical questions — while you build the company. It never forgets a detail, and it sells in languages you don't speak.

  • Business development
  • Discovery

The outcomes

Everything a sales floor does. From one brain.

  • Business developmentopens new conversations and qualifies them.
  • Discoveryruns the early calls, captures what matters.
  • Product demoswalks the product and takes the hard questions.
  • Product trainingbrings new reps up to your best rep's level.
  • Sales enablementturns what you know into what your team can use.
  • Customer onboardinggives every new customer a knowledgeable first day.
  • Account managementkeeps the relationship warm between deals.

Why now

Selling knowledge is the hardest asset to keep.

It lives in your best people's heads, walks out when they leave, and takes months to rebuild in someone new. A brain holds it for good.

  • 40–60%The founder's weekgoes to demos and discovery calls until they can afford to hire. The brain takes the first pass at all of it.
  • ~43%Hit quotaof reps make their number in a typical year. Consistent prep, answers and methodology move the average up.1
  • ~18 monthsAverage tenureis all most reps last — they leave before they peak at two to three years. The brain keeps what they knew.2
  • 12–24 monthsA new marketis what entering a new language market traditionally takes, with a local hire. The brain speaks English, French and Arabic today.

The maths

See what one brain is worth to your floor.

Use your own numbers. The only assumption is one you set — how much ramp time the brain removes — and the formula is on screen.

Revenue pulled forward each year$600K
Today6.0 mo
With the brain4.2 mo
1.8 months of productivity gained per new hire

4 hires × 1.8 mo gained × $83K/mo quota

An illustrative estimate from your inputs and one assumption you control — not a guarantee. It counts only faster ramp; consistency, coverage and knowledge retention are extra.

  1. 1Quota attainment benchmarks — Salesforce
  2. 2Sales turnover & tenure statistics — Xactly
  3. 3Sales ramp-time benchmarks — Alba Talent

Private

Your brain is yours alone.

Everything you teach it stays inside your company. Nothing you feed it trains anyone else's brain — no shared pool, no cross-contamination, ever. The knowledge that makes you good at selling stays yours.

One brain to power your sales floor.

appri.city is in early access. Leave your email and we'll be in touch.