Who it's for
Built for everyone who carries a number.
It's one brain — trained once on how your company sells — but each person who touches it gets what their job needs. Here's what that looks like by role.
Founders
You are the sales team. appri.city is the rest of it.
Until you can afford to hire, you run every demo, every discovery call, every pricing conversation yourself — and it eats 40 to 60% of your week.
Train the brain on how you sell and it answers like you — qualifying inbound, running first calls, fielding the technical questions — while you build the company. It never forgets a detail, and it sells in languages you don't speak.
- Business development
- Discovery
CROs & VPs of Sales
Your whole floor performs to your best rep — not your average one.
Knowledge lives in a few senior heads, methodology adoption is uneven, and when a top rep leaves, the deals — and everything they knew — leave with them.
One trained brain makes every rep's preparation, answers and methodology consistent, and keeps what your best people know inside the company, on the record, for good.
- Sales enablement
- Product training
- Account management
Sales Directors
Every rep walks into every call prepared.
Coaching doesn't scale, reps show up under-prepared, and a new hire takes the better part of six months to get productive.
The brain briefs every call, drafts the follow-ups, handles objections in your methodology, and brings new hires up to your best rep's level in weeks, not quarters.
- Discovery
- Sales enablement
- Product training
Enterprise Sales
Every stakeholder answered, in every language, on message.
Long cycles, many stakeholders, deep technical questions across regions and languages — and a demo whose quality changes with whoever happens to be in the room.
The brain carries the full technical depth, runs the demo the same way every time, answers every stakeholder in their own language, and never says what it shouldn't — you set the guardrails.
- Product demos
- Account management
Sales Execs
Hit your number with your best self on every call.
Most reps don't make quota, ramp is slow, and recall is hard when you're carrying a dozen accounts at once.
Instant answers in the moment, prep before every call, follow-ups written for you, and a knowledgeable colleague for every new account — so your time goes to selling, not searching.
- Discovery
- Product demos
- Customer onboarding